We make choices every day—about what to buy, what to eat, when to recycle, and whether to walk, drive, or take public transportation. Comfort-able comes in here to help you decide what clothes should you get. Do you want to know how?
The best way to answer them would be taking the most common questions that come to anyone’s mind while picking out clothes.
Let’s start with the basics - what do you mean by sustainable fashion?
In a nutshell, it is that piece of clothing that has natural fibres, has been sourced through ethical means, that don’t wear out too soon and that which are not discarded off improperly.
Delving in a bit deeper
Consider the lifecycle of a simple t-shirt that you buy. To make it, first the fabric is chosen. The it is then cut and sewed onto desired shape (T-shirt in this instance). Then you wear it and hopefully, after many years, it is discarded.
Sustainability affects all stages of this process – from making good material choices for the fabric, the energy used for cutting and sewing them, the number of times you wear them (yes, we all have some that we don’t wear / throw away too soon) and the most important and under looked aspect is where it goes after its use.
A bit more, perhaps?
There involves a lot of energy consumption for all the stages to make a piece of fabric into a piece of clothing. The total greenhouse gas emissions from textiles production is 1.2billion tonnes of carbon dioxide equivalent. To put it in perspective, it is more than all international flights and maritime shipping combines.
If we are looking at what happens to the clothes after their lifetime? Per the 2021 statistics, Australians acquire an average of 27 kilograms of new clothing per person, and discard around 23 kilograms of clothing to landfill each year. That is an astronomical 85% that is thrown out!! And 90% of what goes to landfill ultimately end up in oceans. So we are polluting both our land and water.
So why are you (Comfort-able) making new clothes, isn’t it flooding the market more with stuff?
Technically, yes! But we need to look at it more strategically. What is the larger goal here? What is the longer-term vision? By launching such sustainable clothing into the market, it shows that there are more genuine fashion providers than unsustainable ones. It is driving the confidence among people that natural fibres are just-as-good or even better than synthetic ones. And when there are more players, it triggers a nudge towards buying such products. Making better informed decisions that we need from you now.
What should I do?
Research shows by understanding and aggregating the environmental and societal benefits created by their customers’ use of more-sustainable products or services, companies can quantify their own societal impact. So, we consider this a two-way bridge. We help you and you help us.For example, we get more data from consumer patterns which will help us track what we are doing good and what we can do better. As more and more data filters in, it helps us make stronger decisions. Full disclosure, we collect data ONLY on where our garments are going so that we know how to take them back and put it back into the economy than throwing them away. Well, happy to collect your birthday if you wish so that we can wish you 😊